My 9-Principles that Guide Decisions and Make me More Self-Aware


Where I am at is far from where I want to be.

Where I want to be is financially free so that I can fulfill my need for new experiences that create a positive impact on the world.

Where I am currently at in life is searching for a company that will allow me to be entrepreneurial so that I can work towards being an entrepreneur.

I know that can scare potential clients or employers but it’s the truth, and I would rather let it be the reason I don’t get a job or gig than realizing 5-months in that who I am doesn’t align with their corporate culture/mandate.

To bridge the gap between where I am and where I want to be, I have crafted my own set of principles that guide me (Thank you Ray Dalio):

  1. Freedom: To be me.
  2. Make the most with cards you are dealt: Don’t cry over spilled milk.
  3. Own your outcome: Be in a constant build-measure-learn feedback loop for life.
  4. Radical Open-Mindedness: You don’t know what you don’t know.
  5. Relationships: Invest time and resources to make the people around you the best versions of themselves.
  6. Connecting the dots: Always be willing to introduce people who can mutually benefit from each other.
  7. Fuck the odds: Life begins outside your comfort zone and the truth comes out when your back is against the wall.
  8. Acknowledge Weakness: Know your strengths and weaknesses but don’t let them cripple you.
  9. Disarming Honesty: Sometimes the truth hurts, but time is not the solution to facing the reality of a situation.

I am only 26-years old, I am not a life guru but this is part of my journey to seek clarity and my principles will evolve and change over time but that’s just part of growing up. I am young and still have plenty of life to live.

I want to hit you all with a dose of truth about my life…


As many of you know, I talk a lot about entrepreneurship and I want to clear something up; I am not in love with being an entrepreneur, I am in love with the freedom that entrepreneurship can bring to ones’ life. I am more entrepreneurial than I am an entrepreneur and I realized this about 4-months ago and it was a hard realization but something that I have come to terms with. Maybe my entrepreneurial habits will one day lead me to be an entrepreneur but for right now, my time and skillset are better spent being an intrapreneur (a manager within a company who provides innovative product development and/or marketing).

Since I was a kid, I have had many different hobbies and interests. I have tried everything from being a magician, photographer, snowboarder, and now, business owner. A lot of my friends and family comment on the fact that I am always up to something new which is very true and I am blessed that my parents gave me the freedom to do so. If it wasn’t for trying all of these different things, I would have never realized who I am and what I love to do.

I love digital sales and marketing and that hasn’t changed. What I realized is that my best work comes when I work with only a handful of clients and that’s the wrong mentality for someone who wants to build a marketing agency. Who knows, maybe I am wrong and I can run a marketing agency with only a couple of clients but that’s not how I define an agency, that’s what I call a consultant or freelancer. I am about 80% happy with what I love to do but in a perfect world, I am doing the marketing for my own venture.

Selling my skillset is what I have to do to make ends meet and pay the bills, but if money wasn’t a factor, I would build a brand outside of the service industry. I also know that in comparison to the rest of the world, being 80% happy with your work life is something that most people don’t have and I am very grateful for that. I will reach 100% happiness but I do know that to get there, I need to create an infrastructure that allows me to be me.

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By itisALLAN