Demystifying Modern Day Marketing
There is a clear knowledge gap when it comes to marketing in 2019:
You have people who get it and others who don’t.
Very rarely do I come across someone who knows the truth when it comes to marketing analytics, technology, measurement, creative, personas’, and everything in between.
A lot of you have heard of terms such as reach, impressions, engagement, click-through rate, and so on; but do you understand how it impacts your business object and why you should care?
I want to personally tell you that it’s ok if you don’t. When it comes to “marketing lingo,” there are somethings that you should care about and it all depends on your business.